I can still picture myself as a player in Madden 22 coins the Tecmo Bowl. I still have the video game. I've got the machine that I can play the game on. But it's hidden in a container located in storage. It's iconic. It really makes me feel happy to hear grown men in their 40s saying"Hey, my cousin and I were involved in the most intense fight of our lives because we both wanted to be in the Tecmo Bowl when we were young. Then our parents took the game and my dad locked the game in his tool cabinet. We couldn't play with it for a whole month since the fighting was so intense. I hear that frequently. When I go to exhibitions of sports memorabilia, there are people who come up with that video game. They'll say, "I've own the machine that I play it on. My kids play it. My grandkids play it ... also everybody still argues about who is gonna play Bo Jackson.' Tecmo Bowl ... that was a lot of technology back then. If you look it up now and think, 'Wow this is a classic.'
I have ever played Tecmo Bowl. This is the truth from God. I've seen people play it a lot. However, I was able to figure out what I could do. I was aware of what the Tecmo Bowl man could do. It's great to listen to people compliment me after that game.
Part of your video game return to Madden will be celebrating Nike's iconic Bo Knows campaign. Take us back to the beginning. How did the brand introduce the concept for Bo Knows to you?
We came across Bo Knows madden 22 mut coins accidentally. Writers, directors, sketchers -- we were sitting around going over some storyboards for our next shoot. We wanted to cut the length because it seemed just a bit too long. Everyone was giving their opinions about this or that. I was thinking, "Why can't we do this? ... What's the reason? Why shouldn't we take this idea and move it across here, add this here, join it, with a cut of 5 or 6 seconds?' They glanced at me then said "Wow. It's probably a good idea.' Then somebody across the table glanced to me and said 'Bo Knows!' The phrase stuck. Nobody sat down and washed their heads or stayed up all night thinking of that catchphrase. The incident just occurred while sitting around the table at war, discussing shootings.